Market Research
Market research involves gathering information about your:
- Industry and market environment - to understand factors external to your busi.
- Customers - to develop a customer profile.
- Competitors - to develop a competitor profile.
- Business regulations
- Market demographics (e.g. age, gender, income).
- Market size and trends.
- Marketing channels.
- Sociographics (e.g. beliefs and attitudes, interests, lifestyle factors).
