Market Research


Market Research

Market research involves gathering information about your:

  • Industry and market environment - to understand factors external to your busi.
  • Customers - to develop a customer profile.
  • Competitors - to develop a competitor profile.
  • Business regulations
  • Market demographics (e.g. age, gender, income).
  • Market size and trends.
  • Marketing channels.
  • Sociographics (e.g. beliefs and attitudes, interests, lifestyle factors).